Drive Measurable Growth with Targeted Reward Programs
Unlock greater customer loyalty and higher spend with structured growth journeys. Loyalty Works’ Growth Programs are built to turn mid-tier customers into top performers through tailored targets and motivating rewards.
What is a Growth Program?
Growth programs use strategic targets to encourage continual spend across your customer base.
By segmenting existing customer data, we can set tailored growth targets for customers to work towards throughout the year. Each target achieved triggers a reward, keeping customers engaged and motivated to spend more. It’s a clear path: spend more, earn more.
Our methodology ensures targets are aligned not only to your commercial goals, but also to the type and size of customer they are being set for. Each program is built around your customer base, your margins, and the outcomes you want to achieve.
Why Growth Programs Drive Behaviour
Structured & Predictable: Clear goals and fixed reward thresholds make it simple to engage customers in a consistent way.
Motivating Every Customer: Most businesses rely heavily on their top 20% of customers. Growth Programs activate the other 80%, helping spread risk and deepen engagement.
Flexible Rewards: Offer a choice of meaningful rewards, from practical credits to carefully selected gifts, all tailored to suit your customers and your brand.
Feel Like a VIP: Growth Programs give every customer access to the types of recognition and communication normally reserved for top spenders.
Complete Wallet Capture: Drive share of wallet by reminding customers to choose you at the point of purchase especially when price and availability are equal.
Who Has Grown with Loyalty Works
Our Growth Programs have delivered hundreds of millions in increased revenue and tens of millions in incremental profit for clients like MKM and Park Electrical and more across sectors like construction, health& beauty, retail, and a variety of manufacturers spanning multiple industries. .
MKM generated hundreds of millions in increased revenue due to their program with Loyalty Works.
A proven strategy to spread spend across the base, reducing reliance on top 20%. Personalised, easy-to-track reward experiences keep customers engaged all year. Our Technology & Set-Up
Tier Tracker Interface: Customers log in to track their progress, view targets, and redeem rewards.
Fully Branded Program: Fully accessible across multiple devices including links to your product pages or store locators.
API & Single Sign-On (SSO): Seamlessly integrates with your ecommerce or CRM platform for real-time updates.
Flexible Reward Engine: Choose from financial, digital, or physical rewards, all customised for your brand.
Bespoke Build Options: Ability to review your requirements and make suggestions on bespoke capabilities if needed.
Our Delivery to You
Discovery: We analyse your customer data, margin models, and segmentation opportunities to design a scheme that fits your business and budget.
Creation: We handle the design, tier structure, rewards mix, and communications tools, building a scheme that’s ready to launch.
Results: Monitor performance via our real-time dashboard and receive quarterly (or monthly) impact reports showing revenue uplift and user behaviour.
